WhatsApp Ads – The Facebook-owned service, WhatsApp will be getting some new updates very soon, this article contains all the latest info about the changes coming soon to your WhatsApp.
The Facebook-owned service, WhatsApp today, has over 1.5 billion active monthly users. It was acquired by Facebook over four years ago for $19billion. However, despite the fact that WhatsApp is exactly prominent in the US but it has gained much weight in Africa, India and Brazil.
Within recent years, the WhatsApp platform has grown to better heights and has included lots of awesome features such as voice and video call features as well as its easy scalability to work under low-powered smartphones. In addition, a much newer feature, the WhatsApp status lets users share real-time information with friends without having to make broadcasts or open new groups to do so. This Whatsapp Status feature lets users post photos, text, videos, and animated GIFs.
WhatsApp: Everything you need to know about the latest update
On the 31st of October, 2018, we began to see rumours about ads coming to WhatsApp and this has so far been confirmed by the Vice president, Chris Daniels. This means that the Whatsapp Status feature will be showing some ads very soon.
However, there is no timeline to show this release but the idea to monetize the platform emanated from trying to stop the flow of fake news over the WhatsApp platform. This is because this many of the fake news transmitted via the WhatsApp platform has resulted in many deaths across India. Nevertheless, WhatsApp is helping the government tackle the menace caused by these fake news through this enormous step.
In addition, this new feature will help brands target more users over the Whatsapp platform. But, there is a big challenge with taking this step. WhatsApp uses end-to-end encryption but with the trace feature attached to the ad’s inclusion, this encryption might be broken. In addition, ads might cause some sort of disruptions to flow in conversations. However, strategies are being put in place to address these challenges.
And your favourite blog will keep you informed as this story develops. However, do share your thoughts with us. What do you think about seeing ads in your WhatsApp?