BetKing has emerged as a popular sports betting brand in Nigeria, offering world-class odds and bonuses, almost instant payouts, and attractive agent commissions. However, as with any business, it’s important to know who is behind the brand. In this article, we take a closer look at the ownership of BetKing.
Who owns BetKing?
BetKing was birthed and launched in Nigeria in February 2018 by Byron Petzer and Adekunle Adeniji. Adeniji had previously worked with another popular Nigerian betting company, Bet9ja.
BetKing is the trade name of Blue Lake Ventures Limited
Adekunle Adeniji and BetBonanza
Adekunle Adeniji has since left BetKing and is now the Managing Director of BetBonanza, a newer sports betting brand in Nigeria. This indicates that Adeniji is no longer involved in the ownership of BetKing.
Brand ambassador
Expansion
BetKing has expanded its frontiers to other African countries, including Ghana, Kenya, and Ethiopia. This expansion indicates that BetKing is committed to growth and potentially looking to gain more market share in the sports betting industry.
South African pay TV operator MultiChoice
It’s also important to note that South African pay TV operator MultiChoice has a 49% stake in BetKing. This means that MultiChoice has a significant financial interest in BetKing’s success.
Conclusion
Understanding the ownership of a company is important, especially when it comes to issues such as accountability, profitability, and long-term growth.
As we’ve seen, BetKing is not owned by any one individual, but rather operates under the umbrella of Blue Lake Ventures Limited.
Additionally, it’s important to note that MultiChoice has a 49% stake in the company, indicating a significant financial interest in BetKing’s success.
