Africa Magic, in association with MultiChoice, has announced an eight-day series of events to herald the 8th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) set for May 14, 2022.
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The announcement was made at a press conference on Thursday, 17 March, by the Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, who stated that the introduction of the eight-day series of events will reinvent and bring exciting changes to the awards, whose first edition was in 2013.
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“We are focused on shining the light on the many aspects that make the African film and television industry truly magical and beaming that magic to millions of Africans who watch the awards every year. These curated events will feature a celebration of fashion, technology, food and African culture. There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers,” she said.
The eight-day event will commence with an Opening Night on Saturday, 7 May. This will be followed by the first-ever AMVCA runway show in partnership with Bella Naija Style on Sunday, 8 May. On Monday, 9 May will be MultiChoice Talent Factory Day with movie screenings and panel discussions by students of the MTF Academy.
Africa Magic will host industry stakeholders to a special Content Market Day on Tuesday, 10 May. This will be followed by a pan-African food festival and cultural day on Wednesday, 11 May. A Digital Content Creators’ Day to spotlight the growing popularity of online content creators will happen on Thursday, 12 May. There will be a special gala for Nominees on Friday, 13 May whilst awards night, which is set for Saturday, 14 May will be the crown on the series of events.
| 8th AMVCA Events | |
| Date | Event |
| ? Saturday, 7 May | Opening Night |
| ? Sunday, 8 May | AMVCA Runway Show in partnership with Bella Naija Style |
| ? Monday, 9 May | MultiChoice Talent Factory Day |
| ? Tuesday, 10 May | Content Market Day (for industry stakeholders) |
| ? Wednesday, 11 May | Pan-African Food Festival and Cultural Day |
| ? Thursday, 12 May | Digital Content Creators’ Day |
| ? Friday, 13 May | Nominees Gala |
| ? Saturday, 14 May | Awards Night |
The Nominees for the 8th edition of the Africa Magic Viewers’ Choice Awards will be unveiled on Saturday, 9 March in a special broadcast on all Africa Magic channels on DStv and GOtv from 21:00 wat (22:00 WAT) and hosted by Nollywood actors, Adesua Etomi-Wellington and Daniel Etim-Effiong. Dr. Tejumola also noted that the AMVCA were birthed in line with Africa Magic’s vision of providing entertainment for Africans, by Africans. She added that the AMVCA have fostered the development of the African film and television industry since it was introduced.
